THE STORY OF ROMINA FURNITURE
when Northing happens
Romina Furniture is not just furniture. Yes, it is designed for a specific purpose, but we strive to add value to our customers' lives and into their homes. Your home is your sanctuary where you feel safe and comfortable; you breathe, you touch, you live in your home and same applies for your baby whose first home is something that the parents choose to offer. That’s why we take our dedication to creating baby and kids furniture so seriously. Every piece of furniture is unique like every tree and every person has own personality. Furniture that's made with heart will bring out the best in the wood and naturally create a loving space where your little angel can grow up happy, healthy, and safe. That’s exactly the kind of furniture we strive to make for your family.
Our story begins in 1991 in Romania (Eastern Europe). Our passion however, this has sparked decades ago and spanned over several generations or furniture artisans. We crafted countless of pieces of furniture for families just like yours, and over the years, we discovered our passion for baby and kids furniture.
We have also grown over the years and we learnt, changed and improved and in 2006 when we had gather enough experience and expertise, we decided it was time to embark on a new venture, which resulted in the Romina brand that you see today.
Our beautiful, healthy and long-lasting furniture can now be found in over 120 speciality stores in North America, Europe, South America and other parts of the world. Our focus on quality and the distinct approach to furniture manufacturing sets us worlds apart from fast-fashion furniture brands, and we cordially invite you to discover this.
Our manufacturing Family supervises the manufacturing process from A to Z, from the moment the wood arrives in its raw and organic form, to the day the furniture is boxed and made ready to sail across the ocean; all our furniture is manufactured under one roof. This is fundamental competitive advantage over other furniture companies who outsource their production to third parties or manufacture no product at all. Every crib, every dresser and every nursery or teenage furniture piece is under our direct supervision and control, which means we know precisely all ingredients, technology and features that goes into our furniture. This also allows us to eliminate harmful toxins which are commonly used by mass-produced furniture brands.
Good Life from Day 1! This is embedded in our DNA, it's the headline and the footnote in our organization's manuals. A good life is a life well lived in the healthiest, safest and most comfortable manner and when it comes to furniture, this starts with material selection, and skillfull transformation of the wood, then dressing it up with organic finishes and giving it purpose and shape. Passion
THE QUALITY OF OUR FURNITURE SETS US APART
Furniture that's made with heart will bring out the best in the wood and naturally create a loving space.
ONLY THE BEST
EUROPEAN BEECH TREES
DRY, STEAM AND REPEAT
PASSION AND HARD WORK
COMMITMENT TO CUSTOMER SATISFACTION
"A business that makes nothing but money is a poor kind of business" a wise man who once said. This goes deep, and if you add children into your thinking process, it does not take much to realize that baby furniture IS important. The nursery is the baby's first home where she/he will spend most of the first years, and they ought to be some brilliant years. This perspective enables us to offer a different kind of product and customer experience.
It starts with our extensive process for carefully selecting the finest wood and shaping it to perfection. Our multi-step process ensures every board is evaluated for structural integrity, style, shape, and form before it is added to any one of our furniture pieces.
Finishing touches matter. That's why we utilize soft-close drawer mechanisms, anchoring kits, and balanced construction to ensure our furniture is safe and sturdy, even when being explored by curious little hands.
Your satisfaction goes well beyond your initial excitement at receiving your new piece of Romina furniture. We actually back our furniture with multiple warranties that cover every aspect of our furniture. From 3-year warranties on cribs to drawer glides and hinges that are guaranteed for 80,000 cycles, we stand by our work firmly and proudly.
COMMITMENT TO THE ENVIRONMENT
As a large furniture company manufacturing thousands of pieces of furniture each and every year, we know that we have a much bigger responsibility than just supplying discerning families with the perfect furniture. We have a responsibility to future generations to leave them with a beautiful, abundant, and green world. That’s why we are committed to doing our part to take care of the environment.
It starts with sustainable harvesting. We abide by the European Treaty for Forest Re-Harvesting. For every beech tree we cut down, we replace it with five saplings to safeguard our oxygen supply and provide future furniture builders with access to this high-quality material.
We go above and beyond to minimize waste by informing our suppliers of our measurements, allowing them to maximize each piece of wood for our purposes. Any waste that is produced is converted into packaging or used to warm our facilities during the cold Eastern European winters.
Of course, we engage in common practices like paper and cardboard recycling, but we go above and beyond by manufacturing and using our own ethanol. Our sister company generates enough environmentally-friendly ethanol to power 3,000 cars for an entire year!
It’s not just the outdoor environment that we care about—we care about the indoor environment too. That’s why our furniture is never made with phthalates, formaldehyde, lead, and other VOCs. That way, the air you breathe indoors is as healthy and pure as the air you breathe outdoors. This commitment has enabled us to become a GREENGUARD Gold Certified business.
We don't just design and manufacture furniture to appeal to the largest customer base or the latest trends. Designing this kind of furniture may be popular with manufacturers because it enables them to make a quick buck, but ultimately, it contributes to landfill waste. As the furniture becomes worn, outdated, and broken, it is simply dumped and replaced with the next fast-fashion furniture item.
Instead, we rely on time-tested furniture building techniques, the latest technology, and timeless design to ensure your baby furniture gets passed down from generation to generation. Our furniture is finished by hand with water-based stains and formulas that never go out of style, we only use solid wood in construction, and we use German-made hardware that is guaranteed to last over 70 years with average use.
The Romina story is a story that we’re very proud of. That’s pride that translates to every piece of furniture we make, and to the pride you’ll feel showcasing our furniture pieces in your home.
Health is the Greatest Wealth! Sometimes, the things you cannot see, are the most important…
Safety happens when nothing happens. We think it has paramount importance in the parenting journey.
Environmental conservation is not a policy it is a state of mind and a social responsibility.
Quality means doing it right when no one is watching.We make no compromise in the pursuit of absolute quality in furniture.
Good life from day one.